01
Bad Apples Urban Farm
Bad Apples Urban Farm
Bad Apples Urban Farm
Bad Apples Urban Farm
UX | BRANDING
UX | BRANDING
Branding & Design for Social Good
Branding & Design for Social Good
Branding & Design for Social Good
Youth facing complex barriers in Metro Vancouver often have limited opportunities for skill development and community engagement. Without safe spaces to explore their identities and acquire practical skills, these individuals may struggle to achieve autonomy and find purpose within their communities.
Youth facing complex barriers in Metro Vancouver often have limited opportunities for skill development and community engagement. Without safe spaces to explore their identities and acquire practical skills, these individuals may struggle to achieve autonomy and find purpose within their communities.
Youth facing complex barriers in Metro Vancouver often have limited opportunities for skill development and community engagement. Without safe spaces to explore their identities and acquire practical skills, these individuals may struggle to achieve autonomy and find purpose within their communities.
Youth facing complex barriers in Metro Vancouver often have limited opportunities for skill development and community engagement. Without safe spaces to explore their identities and acquire practical skills, these individuals may struggle to achieve autonomy and find purpose within their communities.
The Problem
The Problem
The Problem
The Problem
The Bad Apples Farms Initiative in Vancouver's Downtown Eastside repurposes under-utilized or transitional urban areas, transforming them into productive agricultural spaces. The organization specifically aims to provide employment opportunities and skills training for youth encountering barriers to employment or education.
The Bad Apples Farms Initiative in Vancouver's Downtown Eastside repurposes under-utilized or transitional urban areas, transforming them into productive agricultural spaces. The organization specifically aims to provide employment opportunities and skills training for youth encountering barriers to employment or education.
The Bad Apples Farms Initiative in Vancouver's Downtown Eastside repurposes under-utilized or transitional urban areas, transforming them into productive agricultural spaces. The organization specifically aims to provide employment opportunities and skills training for youth encountering barriers to employment or education.
The Bad Apples Farms Initiative in Vancouver's Downtown Eastside repurposes under-utilized or transitional urban areas, transforming them into productive agricultural spaces. The organization specifically aims to provide employment opportunities and skills training for youth encountering barriers to employment or education.
The Solution
The Solution
The Solution
The Solution
Despite the challenges of this urban environment, appropriately structured programs and a welcoming atmosphere can offer youth the opportunity to build a strong foundation to overcome these barriers. Our design team, comprising Makayla Crenshaw and JJ Eng, each contributed unique perspectives to developing the narrative and branding for the Bad Apples Crew.
Despite the challenges of this urban environment, appropriately structured programs and a welcoming atmosphere can offer youth the opportunity to build a strong foundation to overcome these barriers. Our design team, comprising Makayla Crenshaw and JJ Eng, each contributed unique perspectives to developing the narrative and branding for the Bad Apples Crew.
Despite the challenges of this urban environment, appropriately structured programs and a welcoming atmosphere can offer youth the opportunity to build a strong foundation to overcome these barriers. Our design team, comprising Makayla Crenshaw and JJ Eng, each contributed unique perspectives to developing the narrative and branding for the Bad Apples Crew.
Despite the challenges of this urban environment, appropriately structured programs and a welcoming atmosphere can offer youth the opportunity to build a strong foundation to overcome these barriers. Our design team, comprising Makayla Crenshaw and JJ Eng, each contributed unique perspectives to developing the narrative and branding for the Bad Apples Crew.
The Collaborative Process
The Collaborative Process
The Collaborative Process
The Collaborative Process
Each stage of development was a collaborative effort, involving numerous design meetings, shared research, and whiteboarding sessions to ensure alignment as the story evolved. The brand identity centered on graffiti-styled mascots that symbolized different aspects of the programs offered in the "Yard." My primary contributions included: crafting the copywriting for both web and social media, designing both mobile and desktop versions of the site, and ensuring the web design resonated with prospective youth while providing clear avenues for beneficiaries to donate or engage with the program through farmers' market events.
Each stage of development was a collaborative effort, involving numerous design meetings, shared research, and whiteboarding sessions to ensure alignment as the story evolved. The brand identity centered on graffiti-styled mascots that symbolized different aspects of the programs offered in the "Yard." My primary contributions included: crafting the copywriting for both web and social media, designing both mobile and desktop versions of the site, and ensuring the web design resonated with prospective youth while providing clear avenues for beneficiaries to donate or engage with the program through farmers' market events.
Each stage of development was a collaborative effort, involving numerous design meetings, shared research, and whiteboarding sessions to ensure alignment as the story evolved. The brand identity centered on graffiti-styled mascots that symbolized different aspects of the programs offered in the "Yard." My primary contributions included: crafting the copywriting for both web and social media, designing both mobile and desktop versions of the site, and ensuring the web design resonated with prospective youth while providing clear avenues for beneficiaries to donate or engage with the program through farmers' market events.
Each stage of development was a collaborative effort, involving numerous design meetings, shared research, and whiteboarding sessions to ensure alignment as the story evolved. The brand identity centered on graffiti-styled mascots that symbolized different aspects of the programs offered in the "Yard." My primary contributions included: crafting the copywriting for both web and social media, designing both mobile and desktop versions of the site, and ensuring the web design resonated with prospective youth while providing clear avenues for beneficiaries to donate or engage with the program through farmers' market events.
Brand Voice On the Web
Brand Voice On the Web
Brand Voice On the Web
Brand Voice On the Web
The bright illustrative treatment was developed collaboratively by Makayla and me, though she took the lead in bringing the mascots and other drawings to life throughout the brand package. The graffiti concept allowed me to be bold and creative in embellishing the web pages, weaving these elements into a structure that conveyed the welcoming and empowering nature of the program for youth. The copywriting aimed to blend themes of resilience and grit with an inspiring vision of hope and opportunity for a fresh start.
The bright illustrative treatment was developed collaboratively by Makayla and me, though she took the lead in bringing the mascots and other drawings to life throughout the brand package. The graffiti concept allowed me to be bold and creative in embellishing the web pages, weaving these elements into a structure that conveyed the welcoming and empowering nature of the program for youth. The copywriting aimed to blend themes of resilience and grit with an inspiring vision of hope and opportunity for a fresh start.
The bright illustrative treatment was developed collaboratively by Makayla and me, though she took the lead in bringing the mascots and other drawings to life throughout the brand package. The graffiti concept allowed me to be bold and creative in embellishing the web pages, weaving these elements into a structure that conveyed the welcoming and empowering nature of the program for youth. The copywriting aimed to blend themes of resilience and grit with an inspiring vision of hope and opportunity for a fresh start.
The bright illustrative treatment was developed collaboratively by Makayla and me, though she took the lead in bringing the mascots and other drawings to life throughout the brand package. The graffiti concept allowed me to be bold and creative in embellishing the web pages, weaving these elements into a structure that conveyed the welcoming and empowering nature of the program for youth. The copywriting aimed to blend themes of resilience and grit with an inspiring vision of hope and opportunity for a fresh start.